 | Download free mobile youth data from the mobileYouth report "We use Mobile youth research extensively within International Marketing at T-Mobile" - Tony Kypreos, International Vice President, T-Mobile |
Nielsen research. I think the issue Nielsen are missing is that they are conducting the research as they were 5 years ago (why change a winning formula). The challenge is making this data relevant because it's not about "watching" TV anymore it's about "paying attention".
In youth marketing, attention is your biggest cost.
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