SINGAPORE - StarHub, Singapore's second-largest telco, has launched a series of rave parties and street performances to promote its mobile packages to youth in the city-state.
The initiative, developed in conjunction with DDB Singapore, involves ‘mobile ravers’ - groups of young dancers - showing up at popular clubs and streets in Singapore to perform a ‘mobile rave’ sequence. At the end of each performance, luminous bow ties with information about StarHub Mobile Youth Plans are handed out to drive traffic to a web portal www.freedomrocks.com.sg.
Flashmobs! StarHubs thinks it can win youth votes with a clever marketing stunt... No let me rephrase that, Starhub's agency told them they could win youth votes with a clever marketing stunt.
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