Saturday, 10 January 2009

Youth Marketing of Tribes

Are tribes changing the face of youth marketing? Here's a presentation by Graham Brown of mobileYouth looking at the issue. Based on Seth Godin's concept of "Tribes" (book), mobileYouth explores the implications for youth marketing.

Posted by Graham D Brown at 09:50
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1 comments:

A. H. Goodwin said...

I came across another interesting take on this at Youth Marketing Connection's blog:

http://www.youthmarketing.com/kids-these-days-seeing-past-the-stereotypes/

12 January 2009 18:45

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