Following on from our recent post about Youth, Trust and Marketing here are some more links of interest:
* Definition of marketing Trust over at Youth Marketing Buzz
* "Growing environments of trust is so incredibly critical to communication" by Jonathan MacDonald
* Youth Trust - the 6 Ways Brands Lose it and Abuse it over at mobileYouth
* Trust & Information Management. "It's not that masses of information is a bad thing, far from it. What is an issue, however, is how we manage it. The more we know, the more fragmented we can become, and - as Onora O'Neill wrote in her Reith Lectures - the harder it becomes to trust and operate within the institutions by which we seek to manage our society." in "The Crowd That Knew Too Much" over at TED.
* "If the research studies are correct that consumers trust other consumers more than advertisers in their buyer behavior, there’s no possible way to unpack ROI from CGM." - interview with Pete Blackshaw at Dan Schwabel's Personal Branding Blog
* Trust in business development by Brian Tracy as the key to influencing others: "One of the best ways to influence someone is to do something nice for him. I know many successful salespeople who make a habit of taking their prospects out to breakfast or lunch. During the breakfast or lunch, they do not talk about their products or services unless the client brings it up. They merely make small talk, ask questions and listen. They work on building trust, and they work on establishing a friendly relationship. "
* How can Vodafone build trust with young consumers - powerpoint presentation over at MobileYouthConsumers.com
* Blog readers trust the comments rather than the author. "Of responding blog readers, more respondents (14%) said that they trust reader comments posted on blogs than blogs covering specific products"
* Americans consider television and daily newspapers the most credible sources of news and information, while they trust free shoppers and magazines least, according to (pdf) a survey from ARANet , conducted by Opinion Research Corporation @ MarketingCharts.
* "Mobile banking: ease-of-use is more important than trust, really ..." - sounds dubious but it's research therefore it...er...must be true - over @ ZDNet
* Research Insights: Brands that Connect With Millennials over @ Millenial Marketing
Technorati Tags: youth marketing, marketing trust, trust
* Definition of marketing Trust over at Youth Marketing Buzz
* "Growing environments of trust is so incredibly critical to communication" by Jonathan MacDonald
* Youth Trust - the 6 Ways Brands Lose it and Abuse it over at mobileYouth
* Trust & Information Management. "It's not that masses of information is a bad thing, far from it. What is an issue, however, is how we manage it. The more we know, the more fragmented we can become, and - as Onora O'Neill wrote in her Reith Lectures - the harder it becomes to trust and operate within the institutions by which we seek to manage our society." in "The Crowd That Knew Too Much" over at TED.
* "If the research studies are correct that consumers trust other consumers more than advertisers in their buyer behavior, there’s no possible way to unpack ROI from CGM." - interview with Pete Blackshaw at Dan Schwabel's Personal Branding Blog
* Trust in business development by Brian Tracy as the key to influencing others: "One of the best ways to influence someone is to do something nice for him. I know many successful salespeople who make a habit of taking their prospects out to breakfast or lunch. During the breakfast or lunch, they do not talk about their products or services unless the client brings it up. They merely make small talk, ask questions and listen. They work on building trust, and they work on establishing a friendly relationship. "
* How can Vodafone build trust with young consumers - powerpoint presentation over at MobileYouthConsumers.com
* Blog readers trust the comments rather than the author. "Of responding blog readers, more respondents (14%) said that they trust reader comments posted on blogs than blogs covering specific products"
* Americans consider television and daily newspapers the most credible sources of news and information, while they trust free shoppers and magazines least, according to (pdf) a survey from ARANet , conducted by Opinion Research Corporation @ MarketingCharts.
* "Mobile banking: ease-of-use is more important than trust, really ..." - sounds dubious but it's research therefore it...er...must be true - over @ ZDNet
* Research Insights: Brands that Connect With Millennials over @ Millenial Marketing
Technorati Tags: youth marketing, marketing trust, trust
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