Graham Brown has started a new youth marketing series entitled "The 7 Laws of Youth Marketing" that promises to cover the following brands Scion, Red Bull, Vodafone, Orange, Jones Soda, Jet Blue, Nike, Levi's and Tohato amongst others. Look promising.
Here's an extract:
You can catch the 7 laws of youth marketing here
Here's an extract:
The Good News it that when we survey young consumers about youth brands, most say that your brand is “good”
The Bad News? Good, today, is simply not enough. There are a million “good brands”, “good applications”, “good marketing strategies”. Consider, for example, recent data
suggesting companies favour increasing the prominence of youth
marketing in their organizations - that means more supply. What makes
yours relevant to their lifestyle such that it can be remarkable?
You can catch the 7 laws of youth marketing here
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